GOOD IDEAS BEGIN WITH STRATEGY FIRST

Do you feel a lack of clarity and control in your marketing efforts? Are you struggling with where to begin with fixing it?

You’re not alone, and that is exactly why small businesses end up spending thousands on SEO, new websites, digital advertising, or one of many dozens of marketing tactics with little or nothing to show for it.

Good marketing is a system built to support and grow your business. A system that begins with a solid strategy followed by the right tactics delivered at the right time.

The first step in building a marketing strategy is understanding where you are now. Get a free check-up.

MARKETING CHECK-UP

MARKETING SYSTEMS FOR SMALL BUSINESS

Has your small business grown to a point where you’re starting to plateau? Do you know you could be doing more with your marketing, but you’re not sure where to start? Are you tired of throwing money at tactics, hoping for the best, with no real sense of how to get from here to there?

You need a marketing system. An effective, affordable program that gets your business found, brings in new leads and customers, and lets you focus on running the business. A system that will grow with you and create a customer referral engine that continuously drives new business.

That’s where Good Ideas Marketing comes in, with our small business marketing solutions. We help small businesses in Burlington, Kitchener-Waterloo, Oakville, Hamilton, Mississauga, and Toronto grow.

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SMALL BUSINESS MARKETING SERVICES

STRATEGY

A comprehensive marketing strategy for your small business ensures that your money and efforts are focused on what moves the needle, not the latest shiny objects.

WEBSITE DESIGN

A great marketing website that generates leads, looks great on mobile, and is fully customized to your needs is the core of your online presence. Your website is one of the first steps in the customer journey, make sure it’s one worth taking.

SEO

Search Engine Optimization is critical for small businesses today, especially local businesses. 97% of consumers use the Internet when researching local products/services. Are you showing up ahead of your competitors?

CONTENT MARKETING

Content is what attracts your ideal customers. It allows you to communicate your core message and difference and bring prospects through the customer journey from know, like, trust, try, buy, repeat, refer.

ONLINE ADVERTISING

Online advertising – on Facebook, Instagram, Google, and other platforms – is what ignites your business and introduces your business to new prospects and invites people who know you to take the next step.

REVIEWS & REFERRALS

More and more people are turning to online reviews on sites like Facebook, Google, and Yelp when thinking about making a purchase. We’ll create a plan to get your business those reviews and use them to convince people to buy.

EMAIL MARKETING

Email is still one of the most cost-effective marketing channels. Once you earn your ideal customer’s trust, we’ll use email marketing to nurture that connection and build a long-term relationship.

SOCIAL MEDIA

Social media allows you to show the human side of your business and build important relationships, but it needs to be done strategically and we’ll make sure you get the best return on that investment.

TRACKING RESULTS

All the best marketing won’t help you long-term if you aren’t measuring results properly. We’ll make sure you’re tracking the right KPIs tied back to your strategy and our program is always delivering the results that matter to you.

7 Steps to Small Business Marketing Success

Learn the 7 key steps to an effective, affordable marketing program for your small business. Free download.

DOWNLOAD THE 7 STEPS

7 Steps to successful small business marketing

WE’RE DUCT TAPE MARKETING CERTIFIED CONSULTANTS

You’re a what now? Let us explain.

By working with a Certified Duct Tape Marketing Consultant, your business benefits from access to a global network of small business marketing experts and a proven system that delivers consistent results.

Comprehensive Marketing Strategy Development
Implementation on the Most Impactful Marketing Tactics Available
The Latest Information on Current Marketing Trends

WHAT OUR CUSTOMERS SAY ABOUT US

I recently had the pleasure of working with Michael to create a strategic marketing plan for my business. It was a very enlightening and positive experience. He helped me get clear on my core messaging and positioning, online presence, customer journey, competitive analysis, surveyed my clients and much more! I now feel for the first time that I have a comprehensive marketing strategy in place that gives me a lot of confidence in the actions I want to take going forward in my business. Michael is professional, extremely knowledgeable, asks a lot of poignant questions and makes the whole process fun and energizing. I would highly recommend him to anyone who is looking to grow their business by leveraging marketing more effectively!

Kristen HExecutive Coach