Pretty much everything has changed since March 2020. Why would hiring people be any different? Many years ago when I was working in a corporate marketing role for a behavioural assessment company, I wrote a blog post espousing that HR had to become more like marketing if companies hoped to compete for top talent. Fast […]
My new book is ready and I’m super excited to share it with you! It’s a guide to help small businesses add one of the most powerful marketing tools there is to their work in growing their business. It’s called Mastering Lead Funnels for Your Small Business. This has been a group effort from five […]
Your website is (or should be) the hub of your marketing strategy as a small business. When it’s working properly, its and engaging your ideal clients, converting them into leads, and in the case of an eCommerce site, turning browsers into buyers. So it’s important you do what you can to make it work hard […]
If I were to ask you how to grow your business, how many ways would you say there are? I ask this of a lot of small business owners I speak with. The answers vary, usually falling somewhere between a few dozen and several hundred. I can see their eyes start to gloss over as […]
There’s no question that what we’ve all been through since the start of the pandemic that COVID-19 has changed the way we behave. New research is showing customer behaviour may have changed for good as a result of COVID-19. Let’s explore what this research tells about changing customer behaviour and what businesses need to do […]
If the numbers from a CallRail study of small businesses’ marketing activities is to be believed, three-quarters of those small businesses are ignoring their best source of quality leads. Now, I realize you have to take studies like this with a bit of a grain of salt. This one surveyed 600 small businesses in the […]
Funnel building for fun and profit! I don’t know, it just sounded kind of catchy. What do you think? No? In a previous post I wrote about what a sales funnel is and how it can help your business and I got a lot of questions asking for more detail on how to actually build […]
If you want to succeed in life or in business, the secret may not be in goal setting like we’ve heard over and over again by expert after expert. We’re told to set goals for the grades we want to achieve, for our success in the gym, for the career we want, or the success […]
