Creating the right type of sales funnel for your business can help you to dramatically increase your lead generation and sales while at the same time automating your marketing and freeing up time you don’t have anyway. This guide will explain what a sales funnel is and how you can apply it to your business. […]
If you want to succeed in life or in business, the secret may not be in goal setting like we’ve heard over and over again by expert after expert. We’re told to set goals for the grades we want to achieve, for our success in the gym, for the career we want, or the success […]
When you’re trying to create a digital marketing plan, as with anything meaningful, you have to know where you’re going and how you’re going to get there. That is your starting point for developing a successful digital marketing plan that you can actually implement and track. Having a digital marketing plan is imperative for the […]
This is the third post in a series looking at how to make Facebook ads work for small businesses. In the first two posts in this series we looked at how to make Facebook ads more effective by starting with strategy and how to set up a sales funnel using Facebook ads to increase lead […]
This is the second post in a series looking at how to make Facebook ads work for small businesses. In the first post in this series we looked at how to make your Facebook ads more effective by starting with strategy. We looked at the importance of identifying your ideal customer and your core message […]
If you’ve ever boosted a Facebook post to drive a little more traffic to your website or Facebook page, you’d be forgiven for asking yourself, do Facebook ads work for a small business? Facebook is espoused as a sea of potential customers just waiting to be plucked, but so many small businesses find the only […]
How do you get those prospects to turn into customers? That is the million-dollar question all small business owners want to know the answer to. Today I’m going to teach you a customer journey mapping framework that will help you do just that in your business. Traditional marketing advice will tell you to create a […]
There are a LOT of small business websites out there that are built for entirely the wrong purpose. Is yours one of them? 92% of consumers will visit a business’ website for the first time for reasons other than making a purchase. I would say that 92% of small businesses website are built for people […]
Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Don’t worry, ranking locally for the kinds of things your prospects are looking for isn’t rocket science, but it does take a serious commitment to a handful […]
