Entries by Michael Miller

Hiring Woes Won’t Be Solved By More Recruitment Ads

Pretty much everything has changed since March 2020. Why would hiring people be any different? Many years ago when I was working in a corporate marketing role for a behavioural assessment company, I wrote a blog post espousing that HR had to become more like marketing if companies hoped to compete for top talent. Fast […]

My New Book Is Here

My new book is ready and I’m super excited to share it with you! It’s a guide to help small businesses add one of the most powerful marketing tools there is to their work in growing their business. It’s called Mastering Lead Funnels for Your Small Business. This has been a group effort from five […]

3 Things to Improve Your website

Your website is (or should be) the hub of your marketing strategy as a small business. When it’s working properly, its and engaging your ideal clients, converting them into leads, and in the case of an eCommerce site, turning browsers into buyers. So it’s important you do what you can to make it work hard […]

How COVID-19 Has Forever Changed Customer Behaviour

There’s no question that what we’ve all been through since the start of the pandemic that COVID-19 has changed the way we behave. New research is showing customer behaviour may have changed for good as a result of COVID-19. Let’s explore what this research tells about changing customer behaviour and what businesses need to do […]

The Winning Marketing Strategy Most Businesses Miss

If the numbers from a CallRail study of small businesses’ marketing activities is to be believed, three-quarters of those small businesses are ignoring their best source of quality leads. Now, I realize you have to take studies like this with a bit of a grain of salt. This one surveyed 600 small businesses in the […]

Funnel Building: Creating Your 1st Epic Sales Funnel

Funnel building for fun and profit! I don’t know, it just sounded kind of catchy. What do you think? No? In a previous post I wrote about what a sales funnel is and how it can help your business and I got a lot of questions asking for more detail on how to actually build […]

Forget About Goal Setting If You Want to Succeed

If you want to succeed in life or in business, the secret may not be in goal setting like we’ve heard over and over again by expert after expert. We’re told to set goals for the grades we want to achieve, for our success in the gym, for the career we want, or the success […]