Entries by Michael Miller

10 Mistakes to Avoid When Growing A Small Business

Small businesses are the backbone of the Canadian economy. According to statistics, they account for more than half of all private sector employment and generate about two-thirds of new jobs. So it’s no wonder that so many people aspire to own their own small business. The problem is that most small businesses don’t make it […]

Why small business owners need to own marketing instead of renting it

Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with […]

Stop Running Recruitment Ads, They Don’t Work

Pretty much everything has changed since March 2020. Why would hiring people be any different? But some people still haven’t gotten the message. Many years ago when I was working in a corporate marketing role for a behavioural assessment company, I wrote a blog post espousing that HR had to become more like marketing if […]

Mastering Lead Funnels for Your Small Business

If you can master lead funnels for your small business, you’re going to have a powerful tool at work driving new business through your door. To help, I’ve co-written a book showing you exactly how to do it. It’s a guide to help small businesses add one of the most powerful marketing tools there is […]

3 Things to Improve Your website

Your website is (or should be) the hub of your marketing strategy as a small business. When it’s working properly, its and engaging your ideal clients, converting them into leads, and in the case of an eCommerce site, turning browsers into buyers. So it’s important you do what you can to make it work hard […]

How COVID-19 Has Forever Changed Customer Behaviour

There’s no question that what we’ve all been through since the start of the pandemic that COVID-19 has changed the way we behave. New research is showing customer behaviour may have changed for good as a result of COVID-19. Let’s explore what this research tells about changing customer behaviour and what businesses need to do […]

The Winning Marketing Strategy Most Businesses Miss

If the numbers from a CallRail study of small businesses’ marketing activities is to be believed, three-quarters of those small businesses are ignoring their best source of quality leads. Now, I realize you have to take studies like this with a bit of a grain of salt. This one surveyed 600 small businesses in the […]