Content marketing lets you get your business name and brand out in front of your target audience. Effective content speaks to your customers’ pain points, offering solutions and guiding them on their customer journey. Content increases your visibility online, casting your business as the authority in the industry and driving traffic to your website. Among […]
Social media may get all the praise. But email does the heavy lifting in marketing. With over 4 billion active users and an ROI of $36 for every $1 spent, email marketing for small businesses can transform your ability to acquire customers, nurture leads, and increase sales to grow your business. Let’s look at this […]
In today’s business world, it’s difficult to stay ahead of the competition, especially for growing businesses that can’t afford the big salary of an experienced Chief Marketing Officer (CMO). One way to do this is by hiring a Fractional CMO. But what exactly is a Fractional CMO, and why do you need one? A Fractional […]
Getting found when people go searching on Google is essential for pretty much any business today. And if you’re a local business – meaning your customers come from your town or your area – then you absolutely have to make Google your friend. Businesses ranked 1 to 3 in local results — those who win […]
When it comes to marketing a small business there are a lot of options, but how do you know which is right for your business What are the best ways to market a small business? Where do you begin? To find the most effective way to market your small business, you really have to begin […]
If you cast a net (and by that, I mean do a Google search) for how to build a small business marketing strategy you’re going to get A LOT of results. In fact, you’ll get about 2.15 billion results. I know because I just did it. If you comb through those results, though, what you’re […]
Small businesses are the backbone of the Canadian economy. According to statistics, they account for more than half of all private sector employment and generate about two-thirds of new jobs. So it’s no wonder that so many people aspire to own their own small business. The problem is that most small businesses don’t make it […]
Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with […]
Pretty much everything has changed since March 2020. Why would hiring people be any different? But some people still haven’t gotten the message. Many years ago, when I was working in a corporate marketing role for a behavioural assessment company, I wrote a blog post espousing that HR had to become more like marketing if […]
If you can master lead funnels for your small business, you’re going to have a powerful tool at work driving new business through your door. To help, I’ve co-written a book showing you exactly how to do it. It’s a guide to help small businesses add one of the most powerful marketing tools there is […]
