When it comes to marketing a small business there are a lot of options, but how do you know which is right for your business What are the best ways to market a small business? Where do you begin? To find the most effective way to market your small business, you really have to begin […]
If you cast a net (and by that, I mean do a Google search) for how to build a small business marketing strategy you’re going to get A LOT of results. In fact, you’ll get about 2.15 billion results. I know because I just did it. If you comb through those results, though, what you’re […]
Small businesses are the backbone of the Canadian economy. According to statistics, they account for more than half of all private sector employment and generate about two-thirds of new jobs. So it’s no wonder that so many people aspire to own their own small business. The problem is that most small businesses don’t make it […]
Odds are this question has crossed your mind at one point in time if you’re a small business owner: “Should I hire someone in-house for marketing or continue to seek outside help?” So many small business owners are afraid to hire marketing people internally. Where do you even start? And is there something wrong with […]
Pretty much everything has changed since March 2020. Why would hiring people be any different? But some people still haven’t gotten the message. Many years ago when I was working in a corporate marketing role for a behavioural assessment company, I wrote a blog post espousing that HR had to become more like marketing if […]
If you can master lead funnels for your small business, you’re going to have a powerful tool at work driving new business through your door. To help, I’ve co-written a book showing you exactly how to do it. It’s a guide to help small businesses add one of the most powerful marketing tools there is […]
Your website is (or should be) the hub of your marketing strategy as a small business. When it’s working properly, its and engaging your ideal clients, converting them into leads, and in the case of an eCommerce site, turning browsers into buyers. So it’s important you do what you can to make it work hard […]
If I were to ask you how to grow your business, how many ways would you say there are? I ask this of a lot of small business owners I speak with. The answers vary, usually falling somewhere between a few dozen and several hundred. I can see their eyes start to gloss over as […]
There’s no question that what we’ve all been through since the start of the pandemic that COVID-19 has changed the way we behave. New research is showing customer behaviour may have changed for good as a result of COVID-19. Let’s explore what this research tells about changing customer behaviour and what businesses need to do […]
If the numbers from a CallRail study of small businesses’ marketing activities is to be believed, three-quarters of those small businesses are ignoring their best source of quality leads. Now, I realize you have to take studies like this with a bit of a grain of salt. This one surveyed 600 small businesses in the […]
