If the numbers from a CallRail study of small businesses’ marketing activities is to be believed, three-quarters of those small businesses are ignoring their best source of quality leads. Now, I realize you have to take studies like this with a bit of a grain of salt. This one surveyed 600 small businesses in the […]
Funnel building for fun and profit! I don’t know, it just sounded kind of catchy. What do you think? No? In a previous post I wrote about what a sales funnel is and how it can help your business and I got a lot of questions asking for more detail on how to actually build […]
If you want to succeed in life or in business, the secret may not be in goal setting like we’ve heard over and over again by expert after expert. We’re told to set goals for the grades we want to achieve, for our success in the gym, for the career we want, or the success […]
When you’re trying to create a digital marketing plan, as with anything meaningful, you have to know where you’re going and how you’re going to get there. That is your starting point for developing a successful digital marketing plan that you can actually implement and track. Having a digital marketing plan is imperative for the […]
This is the third post in a series looking at how to make Facebook ads work for small businesses. In the first two posts in this series we looked at how to make Facebook ads more effective by starting with strategy and how to set up a sales funnel using Facebook ads to increase lead […]
This is the second post in a series looking at how to make Facebook ads work for small businesses. In the first post in this series we looked at how to make your Facebook ads more effective by starting with strategy. We looked at the importance of identifying your ideal customer and your core message […]
If you’ve ever boosted a Facebook post to drive a little more traffic to your website or Facebook page, you’d be forgiven for asking yourself, do Facebook ads work for a small business? Facebook is espoused as a sea of potential customers just waiting to be plucked, but so many small businesses find the only […]
