How do you get those prospects to turn into customers? That is the million-dollar question all small business owners want to know the answer to. Today I’m going to teach you a customer journey mapping framework that will help you do just that in your business. Traditional marketing advice will tell you to create a […]
There are a LOT of small business websites out there that are built for entirely the wrong purpose. Is yours one of them? 92% of consumers will visit a business’ website for the first time for reasons other than making a purchase. I would say that 92% of small business websites are built for people […]
Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. SEO, for those who don’t know, stands for Search Engine Optimization. It’s anything involved in the practice of getting your website to show when people search in […]
COVID-19 has turned a lot about our lives upside down. The way we do just about everything has changed and continues to change as we navigate through this new reality. If you’re a small business owner, one of the biggest changes shocking your world (next to forced closings) are changes in consumer behaviour. Research company […]
Do you find yourself struggling to stand out from your competitors? Are you attracting the wrong type of clients? Do you ever struggle to decide what marketing tactics make sense right now? If you answered yes to any of those questions, you’re not alone. You’re in good company with millions of other small business owners. […]
At Good Ideas Marketing we are dedicated to taking marketing decisions, strategy, and tactics off our clients’ plates, so they’re free to make the big decisions that lead to growth and long-term success. To further support that dedication, we are proud to announce our new Certification and Membership in the Duct Tape Marketing Consultant Network. […]
How are you doing? The best response I’ve heard to that recently is “pandemic fine”. Simply meaning, not bad, all things considered. And there’s a lot to consider, isn’t there? As small businesses, we’re all dealing with this the pandemic, and business shutdown, in different ways. Some of us have been personally touched by an […]
This is not so much a blog post as it is a public service announcement for small businesses in Ontario. If you live in Ontario, you could be eligible for a grant from the Province the the Ontario BIA Association to improve your digital marketing and technology. The deadline for submitting an application is December […]
The reason most small businesses fail at social media marketing – scratch that, the reason most businesses, period, fail at social media marketing is that they bring social media into the equation too soon. They’ve jumped to the conclusion without really getting a handle on the problem. Social media is a tactic. It is a […]
