FRACTIONAL CMO SERVICES
WHAT THEY ARE AND WHY YOU NEED THEM
RESULTS YOU EXPECT
COST YOU CAN AFFORD
EXPERTISE YOU NEED
Hiring a fractional CMO gives you a flexible and cost-effective solution to marketing strategy and implementation.
With our Fractional CMO Services you get senior-level expertise without the senior-level salary.
What is a Fractional CMO?
A fractional CMO is a part-time Chief Marketing Officer who works with your business to develop and implement effective marketing strategies. Fractional CMOs have extensive experience in marketing and they work closely with business owners and executives to create and execute marketing plans that help drive growth and increase revenue.
A fractional CMO becomes part of your team without requiring the outlay of a full-time CMO’s salary. In addition to developing and executing marketing strategies to grow your business, we can also oversee and manage internal and external marketing resources so you don’t have to.
Why Hire a Fractional CMO?
Fractional CMO services can be beneficial for businesses of all sizes, especially those that do not have the budget or resources to hire a full-time CMO. Fractional CMOs offer a flexible and cost-effective solution to marketing strategy and implementation. They can help businesses to identify their target audience, develop marketing plans, and measure the effectiveness of their marketing campaigns.
Fractional CMOs can also bring a fresh perspective to a business’s marketing efforts. They can provide an objective analysis of a business’s current marketing strategies and identify areas for improvement. They can also bring new ideas and strategies to the table that can help businesses to stand out in a crowded market.
What Does a Fractional CMO Do?
Fractional CMOs can perform a wide range of tasks, depending on the needs of the business they are working with. Some of the most common fractional CMO services include:
- Developing and implementing marketing plans, short-term and long-term
- Conducting market research and analysis
- Identifying target audiences and creating buyer personas
- Creating and managing digital marketing campaigns
- Analyzing and reporting on campaign performance
- Developing and managing social media strategies
- Developing and managing content marketing strategies
- Collaborating with sales teams to create effective sales enablement materials
- Leading your marketing team and inspiring team members
- Hiring new employees and building out your team for success
Are You a Good Fit for a Fractional CMO?
Do any of these challenges sound familiar?
You’re spinning your wheels
You need to take your marketing in a new direction, but you’re not sure how
You’ve got a small marketing team, but managing and guiding them is a challenge
You need a senior-level marketer, but don’t have the budget for a full time CMO
Our Fractional CMO Services typically begins with a Strategic Review and development of a Marketing Action Plan. That plan provides the roadmap to achieving your business goals and our ongoing services are based on those priorities.
In Our Clients’ Words
