COMMON MARKETING PROBLEMS

• Initial Discovery Session

  – During this call we’ll learn about your current marketing efforts as well as future goals and objectives.

• Total Online Presence Audit 

  – Next, we conduct an audit of your current online presence which includes a look at your website journey, SEO, keywords, content, social media and ratings, and reviews.

• Competitive research

  – We’ll study your top competitors and create high-level summaries and a report on their marketing strengths and weaknesses.

• Core Message and Ideal Client Persona Development

  – We’ll conduct research and interview 5 of your ideal clients to uncover your most effective competitive advantage. You’ll receive interview transcripts, ideal client personas,  and our recommendation for a core marketing message that will allow you to stand out from the competition..

• Customer Journey Mapping

  – Using our proprietary Marketing Hourglass, we’ll work with you to create a roundup of suggested marketing tactics for each of the phases of the customer journey: Know, Like, Trust, Try, Buy, Repeat and Refer.

• Lead Generation Content Roadmap

  – We’ll present a content plan based on the hub-page approach to attract and engage your ideal clients.

• Growth Priorities

  – From our research, we’ll recommend your highest-impact growth priorities to to close gaps and scale your business.

• Quarterly Execution Calendar

  – We will tie all of our research together in a calendar with a focus on channels, content, cadence, and priorities for the next quarter.

The process takes about  30-45 days and includes three 1-on-1 meetings.

After your Strategic Review and Growth Action Plan you’ll have a clear direction for attracting the ideal client and a roadmap of the most effective tactics to support your strategy.

Then you decide to continuing working with us or implement the strategy on your own, either way you will know what to do next to grow your business for the long haul.

The investment for this program is $4,999