Do any of these problems exist in your business today?
- You might be trying to sell to anyone and everyone
- You feel like your business is a commodity
- You’re not sure what tactics make sense right now
- You seem to be attracting the wrong types of clients
- You are struggling to stand out from your competitors
The answers to the problems above aren’t found in SEO, Social Media, or Web Content – these are strategy problems and they can only be addressed with strategy solutions.
7 Steps in a Strategy First Engagement
OUR STRATEGY FIRST PLAN COMES IN THREE SIZES TO FIT YOUR BUSINESS
BUILD STRATEGY PACKAGE
- Total Online Presence Report – The engagement will begin with reports of your current online presence which includes a look at your website journey, SEO, keywords, content, social media and ratings, and reviews.
- Client survey – Survey to 5-10 ideal client and/or employees completed by the consultant. You will receive access to high-level summaries, ideal client profiles, and a big promise to help direct your core message.
- Competitive research – High-level summaries for 3 of your top competitors.
- Core Message and Positioning – Creation of the positioning and messaging strategy to build on.
- Content roadmap – Core content hub themes and sample hub topics to build a content calendar from for 3 months.
- Marketing Hourglass – A roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
- High-level strategies – 4-6 of your highest-level strategies identified and mapped out as next steps.
Delivered through two meetings over the course of about 30 days.
2,999
GROW STRATEGY PACKAGE
- Total Online Presence Audit – The engagement will begin with an audit of your current online presence which includes a look at your website journey, SEO, keywords, content, social media and ratings, and reviews.
- Client interview – 5 ideal client interviews completed by the consultant. You will receive access to high-level summaries, ideal client profiles, and a big promise to help direct your core message.
- Competitive research – High-level summaries and a report on competitive factors for 3 of your top competitors.
- Core Message and Positioning – Creation of the positioning and messaging strategy to build on.
- Content roadmap – Core content hub themes and sample hub topics to build their content calendar from for 6 months
- Marketing Hourglass – A roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
- High-level strategies – 4-6 of your highest-level strategies identified and mapped out as next steps
Delivered in three meetings over the course of 30-45 days.
4,999
IGNITE STRATEGY PACKAGE
- Total Online Presence Audit and Reports – The engagement will begin with an audit and reports of your current online presence which includes a look at your website journey, SEO, keywords, content, social media and ratings, and reviews.
- Client interview – 10 ideal client and/or employee interviews completed by the consultant. You will receive access to high-level summaries, ideal client profiles, and a big promise to help direct your core message.
- Competitive research – Detailed summaries and a report on competitive factors for 3 of your top competitors.
- Core Message and Positioning – Creation of the positioning and messaging strategy to build on.
- Content roadmap – Core content hub themes and sample hub topics to build a content calendar from for 12 months.
- Marketing Hourglass – A roundup of suggested marketing tactics for each of the phases of the Marketing Hourglass: Know, Like, Trust, Try, Buy, Repeat and Refer.
- High-level strategies – 4-6 of your highest-level strategies identified and mapped out as next steps.
Delivered in three meetings over the course of 30-45 days.
7,999
